Automobile Industry

نویسندگان

  • Abhijeet Singh
  • Brijesh Kumar
  • Biswajit Mahanty
  • Michael Cusumano
  • Steve Kahl
چکیده

Literature Review Automobile Industry Abhijeet Singh and Brijesh Kumar (2011) Hero Honda Motors Ltd, is running a program called Good life Passport to Relationship Reward, with an objective to create an innovative environment for interaction between Hero Honda and its customers. Members of this program are given a magnetic card in which all information is stored and this card is swiped when using any service at a showroom or workshop and it works like a loyalty benefit card.

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تاریخ انتشار 2012